The brand’s focus on sustainability includes using organic fabrics, upcycling fabric remnants, and planting more than 60,000 trees in Africa. Dr. Kristian Henderson founded BLK + GRN as a makeup and skincare marketplace where all of the products are created by Black artisans handpicked by Black health experts. Purchase anything from skincare, cleaning products, menstrual care, or even baby products, and be assured all of the ingredients are safe and effective. Part of the brand’s motto is “We’re Black, yes, but we live Green.” What misconceptions do you encounter about women-owned or women-led businesses?
Estelle Colored Glass
Read more about Inclusive branding strategies here.
The wooden blocks are actually hand-carved by artists in India and then printed at the designer’s studio in the U.S., where she also stitches the covers. Ammu Cherian first started selling products at pop-up events and now offers a range of products online. The Black Home doesn’t just feature black-hue products, but it’s definitely a color that creator and designer Neffi Walker gravitates towards.
$72 million for black- and brown-owned minority business enterprises. She loves helping her friends and family find unique, thoughtful, and wallet-friendly presents. You’ll be hard-pressed to find anyone who hasn’t heard of or at least seen the Our Place Always Pan.
Launching a female-led organization is an impactful way to capture patrons who prioritize diversity and representation, as well as solidify your status in the industry. Leveraging the right strategies can give you a competitive edge for success. But you’ve DEFINITELY heard of Mighty Patch, the OG zit-zapping hydrocolloid patch that manages pimples overnight! That’s why this brand is one of our favorite examples of successful product branding. They’re shaking up the dental care world with their simple-but-powerful logo, reminiscent of a spool of floss. Their packaging incorporates a shiny, iridescent effect to their logo so it “pops” out at customers. Calming pastel colors, a meaning-packed logo, and plenty of family-focused, empathy-packed photography put the focus on celebrating a full life NOT mourning an impending death.
That said, branding is more about just attracting the right type of customer. They’ll also work with your executives and employees to identify the culture at the company so that you get and keep the right employees. In addition to branding, they also offer various other creative and technical services. So, if you need help to translate your branding to your website, they can do that too. Branding is to communicate how your business is making a difference, such as by promoting social justice and equity. Create a business logo and perhaps a few other digital assets, like an email signature, to round it off. Attending chamber of commerce events is one of the oldest and most effective methods for connecting with industry players.
The Black Home
This soothing color palette makes us feel prepared to chillax and log our cycle with a mug of hot tea or coffee. Events From the largest conference of its kind, to intimate industry-targeted sessions, WBENC events are dedicated to women-owned businesses’ success. Despite that, there are roughly 12 million women-owned businesses in the U.S. employing over 10 million people, according to the SBA’s latest Annual Business Survey. In fact, women made up approximately 49% of new business owners in 2021, according to a 2022 survey by human resources platform Gusto.
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She was diagnosed with an autoimmune condition during university and found tea really helped. Eliza Birg started by making sensory boxes for her own son, she realised having fun and educational sets combined with multiple sensory items would keep her son entertained for hours. Friend’s children were also equally entertained by her sensory box creations.
They also have a blog to help educate on money matters and provide financial education services. Souq Almal is a comparison website for insurance, bank accounts, credit cards and loans. Ambareen Musa started the website in 2012 and continues to operate the company as Chief Executive.