Instagram is like a digital scrapbook mixed with a never-ending reality show. From
A-list celebrities to the guy who cracked Kylie Jenner’s record-breaking egg,
everyone shares their best (and worst) moments on the platform.
The key to success on Instagram is being authentic, posting quality content, and
engaging with your followers. Here are some tips to help you get started.
- Use Hashtags
Hashtags are a great way to attract new followers and promote your content. They
are visible in both the caption and post, and can help people find your posts more
easily. Use hashtags that are relevant to your brand and industry, and try to avoid
using too many. Instagram only allows 30 hashtags per post, so you need to find a
balance between popular and niche ones.
You can also use tools like Sprout to track the performance of your hashtags. This
will help you see which ones are working and which ones aren’t. You can then adjust
your strategy accordingly. For example, if you notice that your followers are most
active in the morning, you might want to post more content then. You can also
check Instagram insights to determine the optimal time to post.
- Post High-Quality Content
If you want to grow a quality Instagram following, creating high-quality content is the
key. This means posting photos and videos that are relevant to your brand and
audience. It also means creating post-worthy content, like memes that tap into
current trends and gifs that are funny or clever.
Using a branded hashtag to encourage your followers to share user-generated
content is another way to get more reach on your posts. Lastly, running giveaways
or contests is another great way to get people talking about your brand and
engaging with it.
And don’t forget to regularly update your bio link to drive traffic to new content,
sales or promotions. This is prime Instagram real estate that you don’t want to
- Be Consistent
As with any social media platform, consistency is key when it comes to getting
followers on Instagram. People are more likely to follow you when they know what
kind of content to expect from you. For example, if you post a lot of cute corgi
photos, followers will know to come back to your account to see more of the same.
Another important aspect of consistency is ensuring that your content has a clear
visual style. This will help your brand stand out from the crowd and make it easier
for followers to identify your posts without seeing your username. In addition, video
content tends to receive higher engagement than static photos, so consider
incorporating reels into your content strategy. And, don’t forget to check out your
Instagram Insights to understand what type of content is performing well for you.
- Don’t Be Afraid to Ask Questions
In addition to posting quality content, you should also engage with your followers.
This can be done by replying to comments and DMs, as well as participating in
Instagram Stories. You can also use Instagram Insights to find out what types of
posts generate the most engagement. Finally, running giveaways can be an
excellent way to increase your organic reach and gain new followers.
Growing an authentic, engaged audience on Instagram takes time, effort and
consistent work. However, the payoff is well worth it. Avoid taking shortcuts like
buying fake followers (which is against Instagram’s Terms of Service and will
ultimately harm your reputation). Instead, focus on strategies that will provide longterm
growth for your community. For example, using hashtags to promote your
content, engaging with your followers and running Instagram Stories that feature
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- Engage with Your Followers
Engaging with your followers on Instagram is more than dance memes or pretty
pictures. It also means providing your audience with valuable content, like
infographics or a step-by-step guide for a DIY project. This will help them get to know
your brand and build trust. You can even take advantage of Instagram’s newest
features, such as Stories, Reels, and IG Lives, to further engage with your audience.
Remember to post consistently, and try to make each post match the theme of your
brand. This way, your brand can grow organically, and you’ll have a following that’s
truly loyal to your business. And don’t forget to run contests or giveaways to
increase your engagement and attract new followers! The rewards are well worth it.
You’ll see results in the long-term!